Product · Service · UX · UI

Product Designer

& Storyteller.

I help teams in SaaS, B2B, and B2C find that magical 'aha' moment — where human needs and business objectives finally align. From messy brief to market-ready product, I design the whole experience.

Double Diamond · Jobs to be Done · Design Systems · Service Design · Polimi PSSD · SaaS · B2B · B2C

Maryam Roozbehi
B2B SaaS Specialist
M.Sc. PSSD
0 → 1 Builder at heart
9+ Years designing
My AI Design Toolkit
NotebookLM UX Pilot Claude Cursor Gemini ChatGPT Midjourney Lovable
NotebookLM UX Pilot Claude Cursor Gemini ChatGPT Midjourney Lovable
Perplexity Builder.io Granola Stitch GitHub Copilot Bolt Notion AI v0
Perplexity Builder.io Granola Stitch GitHub Copilot Bolt Notion AI v0

Selected project​

End-to-end product work, from messy brief to shipped experience.

Case studies

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Service Design · B2G · Milan

How I redesigned a tax-filing flow into a guided self-service experience that tripled completion

📈 Filing Rate 3× ⏱ Setup Time –45% 🎫 Support Tickets –30%

Service Design · B2G · Milan

How I redesigned a tax-filing flow into a guided self-service experience that tripled completion

📈 Filing Rate 3× ⏱ Setup Time –45% 🎫 Support Tickets –30%

Experience

Where I've worked

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Milan · 2025

Rehabilia Technology

Product Design Intern — CNR spinoff.

Milan · 2025

Rehabilia Technology

Product Design Intern — CNR spinoff.

Milan · 2025

Rehabilia Technology

Product Design Intern — CNR spinoff.

Milan · 2025

Rehabilia Technology

Product Design Intern — CNR spinoff.

How I Help​

What I bring to your team

UX

Research-led flows, wireframes and usability testing that remove friction.

Growth & Conversion

Turning insight into measurable lifts

UI & Design Systems

Polished interfaces on scalable, consistent component libraries.

Service Design

ystem maps, user journeys, blueprints and co-design sessions.

B2B & B2C

Designing for both ends of the market — buyers and end users.

Multidisciplinary

From research to marketing — connecting the whole company.

My Approach

How I build design systems AI can reason with

See approach

Experience​

Research projects

Each opens its own page with the full study.

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Milan · 2025

Rehabilia Technology

Product Design Intern — CNR spinoff.

Milan · 2025

Rehabilia Technology

Product Design Intern — CNR spinoff.

Milan · 2025

Rehabilia Technology

Product Design Intern — CNR spinoff.

Milan · 2025

Rehabilia Technology

Product Design Intern — CNR spinoff.

Let's build something worth remembering.

Whether it’s a product challenge, a design system, or just a great conversation, I’d love to connect.

01 Product · UX/UI

PerformOS — Dashboard Redesign

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Service Design · B2G · Milan

Reframing youth mobility around freedom + connection

Impact: Concept adopted as the project's backbone · App features driven by our offering map · Validated through on-site youth interviews

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