Hello there, I am Maryam Roozbehi.
Product Designer
& Storyteller.
Service Design · UX/UI · AI-enabled Experiences
I turn complex SaaS, B2B, and B2C ideas into clear digital experiences by combing AI-Assitaned in user research, design systems, and prototyping to connect user needs with business goals.
What I do on your team.
Research, UX & Service
I turn user needs, research and complex service problems into clear journeys, flows and design decisions.
UI & Design Systems
I translate UX thinking into usable products, interfaces, and scalable design systems.
AI-Augmented Design Partner
I use AI to keep product, content and brand consistent, speed up repetitive work, and support research, documentation and handoff.
Visual Storytelling & Brand
I turn ideas, strategies, and marketing messages into clear visual stories, campaigns, and brand experiences.
my selected work
EcoFood Experience
How AI helps to discover Food experiences transparently & responsible?
Design methods for using AI transparently for users
Enpal
How can a complex energy decision feel simple enough to act on?
A connected campaign, landing page and calculator journey designed to improve understanding and conversion.
Lynks, find your way!
A project to invite citizens to move for discovering and discover to move around
A mobility service connecting Milan’s historic Caselli, public spaces and digital experiences.
Rehabilia
How do you make a complex medical-device ecosystem easy to understand?
I reorganized products, services and information into a clearer website, catalogue and sales experience.
Abita
How can people move from observing biodiversity to actively contributing to it?
Enhance social impact & resilient biodiversity
Explore My UI Work
How can a complex product feel simple from the first interaction?
B2B and B2C interfaces, dashboards and digital products.
Explore My visual design
How can visual design make a strategy easier to understand and act on?
Campaigns, presentations and visual communication.
What I bring for your team
Growth & Conversion
I connect UX with campaigns, funnels and performance, helping teams reduce friction and improve the path from interest to action.
B2B + B2C
I adapt research, communication and product decisions to professional users, customers and different business contexts.
Cross-Functional & System Thinking
I work across product, marketing, sales and development, keeping the experience consistent from campaign to product and across design systems.
Test, Learn & Improve
I use feedback, behaviour and performance data to understand what works, what creates friction and what should change next.
READY TO START?
Empowering Brands Through Design
Let's build something your whole team — and your AI tools — can actually rely on.
ME, YOUR company, AI...
ALL TOGETHER
I learned to design systems before I designed screens.
No matter what kind of AI lies ahead, what matters is how we arrive at the path to that solution.
Because Architecture taught me to see structure, flow, and relationships. And today I use that mindset, together with AI, to organize complexity and design clearer experiences.
But if you want to know more about how I got to this, here you go: