Rehabilia
From Complexity to Clarity
MY ROLE
UX / Service Designer · Product Architect
Output
Website Structure · Interactive Catalogue · Sales Brochure
Context
Internship · Rehabilia · Marketing Team
Focus
Product Architecture · Benchmarking · Information Architecture · GTM
Project Overview
Rehabilia develops gamified neurorehabilitation devices for clinics and healthcare professionals.
As an intern UX/Service Designer, I was brought in to translate that complexity into clarity—something sales teams could demo, clinics could understand, and investors could fund.
Design Challenge
Rehabilia had strong technology, but its products, accessories, games and service options were difficult to understand as one system.
How might we make a complex medical-device portfolio easier for clinics, sales teams and investors to understand?
Research Insight
The problem was not missing information.
It was how the information was connected and communicated.
What is the core product?
What works with it?
Which solution fits my needs?
The Approach
I organized the product ecosystem into a clearer hierarchy:
Core Device
Modular Handles
Game Library
Vision System
Service Tiers
This structure became the foundation for every customer-facing touchpoint.
01 — Website
One source of truth
I helped structure the website so users could understand the products, their relationships and available solutions without needing a sales explanation first.
The focus was on:
Result: 6.8% social click-through rate
The result was a website that answered the question before anyone had to ask it.
02 — Interactive Catalogue
Explain complexity without overwhelming
The catalogue presented each product with the same logic:
Product
Benefit
Specifications
Role in the ecosystem
This created a consistent story across the entire portfolio.
Explore all 9 pages of catalogue
03 — Sales Brochure
From detailed to essential
The catalogue was useful for deeper conversations, but sales teams also needed something quick.
We condensed the product architecture, benefits and service options into a one-page brochure for demonstrations and meetings.
Intended Impact
The goal was to create one consistent product story across website, catalogue and sales conversations.
Instead of explaining the technology differently every time, the team could use the same structure across all touchpoints.
Result
In 3 months, we equipped Rehabilia with cohesive GTM materials: a website that educates, a catalog that demonstrates complexity without overwhelming, and a brochure that closes conversations.
Today, the sales team uses these materials across 10+ demo visits. Each one is informed by the same architecture. Each one tells the same story.
most visited product information
qualified enquiries after visiting the website
where potential customers still need clarification
What I Would Measure
What I Learned
Complex products do not always need more explanation.
Sometimes the designer's most important role is to create hierarchy, remove unnecessary complexity, and build a clear story around what already exists.
This project showed me how information architecture can connect product design, communication and business strategy.