SERVICE DESIGN · Benchmark - information Architecture
From Complexity to Clarity
MY ROLE
UX/Service Designer, Product Architect
Year
2024 - 3 months (Internship)
Team
Context
Figma, Google Analytics, Competitor Analysis
THE PROBLEM
Rehabilia had all thepieces. But no narrative.
4 core products. 6 handle variations. 8 interactive games. Vision system. 4 pricing models. How do you help a hospital or Clinics decide what to buy?
Rehabilia is a spin-off from Italy's National Research Council (CNR), building gamified neurorehabilitation devices. The technology was cutting-edge. The product architecture was complex. But the go-to-market story? It didn't exist.
As an intern UX/Service Designer, I was brought in to translate that complexity into clarity—something sales teams could demo, clinics could understand, and investors could fund.
Step 1: Foundation
Building the website information architecture.
Before we could sell, we needed a single source of truth. A place where a therapist, clinic director, or investor could understand: What is PhiCube? How does it integrate with RehaGrips? What does a "Premium Package" actually include?
We conducted:
Competitive
Matrix
5 rehab-tech vendors
Feature analysis Pricing models Customer positioning
Product Dependency Map
PhiCube (core)
RehaGrips (modular) Game Library Vision System
Information Architecture
Site taxonomy for
100+ SKUs → 4 packages Labeling, hierarchy, product categorization
and structured the site hierarchy: Core Device → Modular Handles → Game Library → Vision System → Service Tiers.
The result was a website that answered the question before anyone had to ask it.
Step 2: Sales Materials
The interactive catalog.
Each page followed the same logic:
Product name → Real photo → User benefit → Technical specs → How it fits in the ecosystem.
Rehabilia Interactive Catalog
Explore all 9 pages of our product & service catalog
Step 3: Simplification
Condensed into a one-page brochure
The catalog is comprehensive. But salespeople need something they can print, fold, and hand to a clinic director in 30 seconds.
We took all the catalog intelligence—product architecture, pricing logic, service tiers—and distilled it into a single-page trifold brochure. Every decision was intentional. No fluff. Only what matters.
Result
Sales-ready materials one.
In 3 months, we equipped Rehabilia with cohesive GTM materials: a website that educates, a catalog that demonstrates complexity without overwhelming, and a brochure that closes conversations.
Today, the sales team uses these materials across 10+ demo visits. Each one is informed by the same architecture. Each one tells the same story.