About Product
The challenge for B2B businesses like us is the small number of customers and the limited market. For this reason, a lot of effort is made to satisfy these customers. Decoration stores and decorators are one of the group of users who are customers of Decorachi and are in the highest priority, so understanding the needs and insights of these users allows us to come up with ideas and build user-centric products. In the user experience process, by gathering information from the experience of current customers from different parts of the country, we gained sufficient insight into the needs, goals, pain points and obstacles, and this has helped us increase user satisfaction and loyalty. We will explain it.I designed the app's visual UI and translated our offering map into concrete features — deciding how every service surfaces and becomes joinable. Two modes carry it: Smart Route for moving, Explore City for discovering.
Design strategy
Design process
User research
User research is used to understand the needs, behaviors, experience and motivations of the user using various qualitative and quantitative methods to be aware of the process of solving user problems. We used two sources of information as follows: Current data channels: The number of data input channels generates a lot of raw data. Information inputs of social networks such as Telegram and WhatsApp. If you look at the history of messages exchanged between the company and decorative customers, you can understand the goals of these users and customers to establish a relationship with the company. Decorative direct telephone communication was also one of our other information inputs. For example, in social networks, in the process of order support and follow-up, we saw feedback about the breakage of the shipment, which, following the sales team, we reproduced and sent back the customer's order. The product team conducted user research with 5 target users.
Affinity Diagram
After collecting qualitative data obtained from user interviews with 5 people, their needs and challenges are categorized based on the topics of "experience and challenge" and "communication".
Empathy Map
Empathy canvas is used to understand more dimensions of user behaviors and needs. Each area helps us to look at the audience from different angles and gain in-depth insights from them.
Persona
Mike
28 Years Old
He is the manager of a decoration office and visits his projects in the mornings to be informed about the work process. He checks new prices every day and follows up if he has an order for delivery. Intimacy in his behavior with the customer is quite visible and gives all the necessary information to the customer to guide him. His sales are approximately 70% dependent on interior design materials.
Pain Point and Barrier
-Not having a ready price list to price the customer
-Cost of products for the store
- Lack of content on how to install materials and products separately with full details
- Accurate classification of products based on space
- Delay in order delivery time
- Asking customers a lot of questions about the details of an order
- Lack of order in the processes
Reasons to work with Us
- Good sales team
- My high percentage of my work depends on the interior design material
- Site description, quick response in Telegram
- We do not have a challenge with Decorachi not finding materials.
- Redpro is very good and has made my job easier.
Needs and Goals
- Having a price list for the customer on a daily basis or after the price chan
- Provide all products based on space to customers on social networks
- Giving ideas to the customer for different spaces
- Information about new products offered by the company
- Having samples of products in your store
- Having executive portfolios in different spaces at different angles
- Know the reason for the high price of some materials
- The content of how to install each material separately and with full details
- Having product photos and prices together
- Information on the stages of production and delivery of cargo
user journey map
We create user journey map In five steps: Awarness, Consideration , purchase, Order and support, and Advocacy (loyalty) and provided solutions for the user's pain points when interacting with the points. Due to the limitations and priorities of the business and the issue of minimum acceptable product (MVP), some solutions have reached the implementation stage and other solutions will be implemented in future versions.
In each step, we examined the user's interactions with the product, touch points, emotions, pain points and possible solutions so that we can look at the product from the user's perspective.
user flow
sitemap
Wireframe
Design system
User Interface design
