Challenge DailyMail's current digital experience faces three critical usability challenges that impact user engagement and satisfaction: Complex Navigation Structure — Users struggle to find content across multiple menu levels and unclear categorization, leading to increased cognitive load and reduced time spent on the platform. Information Overload — The homepage displays too many stories without clear hierarchy or visual distinction, making it difficult for users to identify the most important news at a glance. One-Size-Fits-All Approach — The platform lacks personalization capabilities, serving identical content to all users regardless of their preferences and reading habits, resulting in lower relevance and engagement